This client was unique in the they wanted the site to be split up into two separate shopping areas. One for Access gear and another for Marine gear. The target audience is very similar and often work side by side, so by letting the user select their avenue on the front page, they can be directed to the relevant gear to them.
Connecting to the social media accounts allowed viewers to see the latest posts on the website. This assures the potential buyer that they are at a reputable store and increases engagement.